Differences between Marketing and Advertising

Marketing and Advertising, although they sound similar, but in reality they are not. Advertising is only part of the larger game marketing. Marketing encompasses the entire concept of a brand right from research to design the advertising for the sale. Advertising, on the other side is a part of the marketing process, nothing else than the message sent to promote through the variety of media to the product.

Advertising is a key component of a marketing strategy and also the most expensive. Advertising is sending the message over the public about your company, products or services. It is also behind the scenes work like the process of formation of various strategies and come in with a right of audience to target. The strategy consists of planning things like placing ads, deciding what media, what time, frequency, etc. use to the ads are usually placed on media such as television, mail, newspapers, Internet, e - mail, radio, magazines, mobile messaging, flyers, posters, etc. The most popular, of course television although advertising on the Internet is becoming more popular, too.

Easiest way to differentiate advertising from marketing is to consider marketing as a cake, and when the cake, advertising section as one of the pieces of the cake. The other pieces of the cake are market research of the product, product design, media planning, public relations, pricing, customer satisfaction, customer support, sales and much more. All of these components or parts of cake should operate independently, but to sell jointly in achieving the great goal of building that is product and company reputation in the market. Marketing is a marathon process, which many tasks, the hours sometimes takes days of research. The research is part of marketing is the longest, how goes it certainly understanding the behavior of people in one product. Developing design of the product and marketing strategy is a long process. Only components that are executed less time advertising and sales. Marketing can be perceived as a medium between consumers and society.

But many companies often make mistakes confusing advertising with marketing. You try to ignore large companies like Coca-Cola and Pepsi in advertising monkey, but simply the work that goes behind this. The classical example of this, we take the case of the logo, for example. Many entrepreneurs are so hysterical about the logo of their company in their advertisements that they think it will simply bring in the sale. But what makes a logo work is none other than the company's reputation and the logo is a feeling that they have, and should really undertaking. One should also not forget that these companies spend fortune on advertising which a new start up companies do not. Instead of spending unnecessary money on branding should your product you money and time in communicating to consumers that they are investing to address their expectations. After the good reputation to build and grow to a big size company one can think of these lavish ideas. Consumer education also helps, because it provides them an understanding that you know what you do and can best do that.

Smart Marketing is the approach more aggressive than passive. They provoke reader Spirit prompted by him to do something and not just what they are knowledgeable of the product. Smart marketers also bring home the names, addresses and telephone numbers of persons who are genuinely interested in hiring your company through the use of aggressive marketing. Thus, a good marketing campaign speaks a lot about the company and its products and advertising is giving the final touches to the hard work done by the marketing people in the sales of a product.

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